In response to a breif that was based on a community theatre centre located in the north of england for elderly women. i came up with the idea when looking at existing theatre company’s to find that most were quite boring and lacked fun and enjoyment which was something i wanted to show within the identity, the idea of using northern humour was from a conversation i had with a friend about the language that is used in the north compared to the south. The brief allowed me to create a identity for the theatre company and then create a publication to go alongside it using northern slang to re-write famous quotes from various shakespeare plays.